Today I received my invitation to sign up for Reinvigorate, an up and coming web analytics solution that has been well received from many beta testers in the blogosphere. Now it’s my turn to become one of them.
I received an email with a special URL that brought me to a unique registration page. At the registration page I had to give the usual information for any analytics site: username, password, email, URL, site name, you get the idea. After completing that form I was brought to the accounts page where you can view all of your accounts, add a new site or group, or view/edit your details. Every site you are tracking is listed at the bottom and you have the option to view reports, edit preferences, delete or as in this case install the tracking code.

There are three installation options: standard, WordPress and Drupal (standard can be used for WordPress or Drupal if preferred). I chose the Wordpress option which involved downloading a plugin, uploaidng to /wp-content/plugins, activating from the plugins section of the admin panel, and configuring a custom tracking string within the plugin settings. For those who have installed Akismet, the process is very similar.

Once we finish implementing the tracking code we are good to go and you can begin viewing reports (obviously you need to wait for data to start coming in). One thing I did notice — and this is not official just through my observations — is that tracking seems to be real-time. In the course of taking some screen shots I saw the numbers start to crawl up slowly; so that is a huge plus. Here is the main reports screen:

I haven’t included screen shots of other sections yet as there wasn’t really any data to work with after two minutes of having this thing installed. However, metrics you can view on other tabs are as follows:
Traffic - Hourly, Daily, Monthly, Yearly, Hourly Distributions
Visitor Detail - Browsers, Platform, Screen, User-Agen, Timezone, Geolocation, Language & Region, .NET
Session - Visitors, Activity, Detailed Activity, Active Pages, Visit Duration, Visit Duration (Page), Visit Depth
Site & Path - Popular Paths, Popular Pages, Entry Pages, Exit Pages
Search & Referrer - Referrers, Top Referrers, Referred Visitors, Referred Pages, Referred Searches, Keywords
Anything ground-breaking or revolutionary at first peek, not exactly. But certainly at the front of the pack with the others in terms of what metrics are offered — especially given the price (free). Where Reinvigorate really separates itself apart from the rest of the pack is with UI and usability. What good is a stats program if it cannot portray the numbers to the user in a format that is understandable and actionable.
I look forward to seeing the real power of Reinvigorate unfold as it collects more data moving forward. If you’re interested in exploring Reinvigorate for yourself you can apply for a beta testing account by going to their home page and clicking on the “Beta Registration” link (I would post the link but the form is only accessible via AJAX drop down). Cheers!