The Verge is reporting that Japanese beverage maker Otsuka is planning the first private moon-landing mission in October 2015. The goal of the mission is to place a 1 kilogram canister filled with powdered sports drink and children’s dreams on the moon. Notwithstanding the obvious marketing undertones, the company says it hopes the publicity stunt will inspire young children to become future astronauts and one day travel 380,000 kilometers to the moon to consume the powder.
I think it’s a rather sad (and unfortunately accurate) portrayal of our society that a consumer products company will invest in space exploration for the sake of a marketing stunt, but NASA continues to face budget cuts. With the long-term survival of the human species depending on space exploration and evolving beyond our dependencies on Earth, the distant future is looking bleak.
*Images in this post courtesy of The Verge.