Google is currently in the first phase of testing for a new tool called Knol, which stands for a unit of knowledge. The goal for the project is “to encourage people who know a particular subject to write an authoritative article about it.” They claim that one of they key ideas behind Knol is to highlight the authors, whose names they feel have been omitted from an evolving Web up to this point. Also, they believe that knowing who wrote the article will allow users to make better use of its content.
At the heart of it, a Knol is simply a Web page, with Google providing all the necessary tools for writing, editing, etc., and writers simply needing only to write. Additionally, Knol features community-like tools, such as comments, questions, edits, additional content, ratings and more. Finally, authors of Knols can include ads on their content, and Google will provide a significant revenue share from the proceeds with the author.
Here is a screen shot of Knol (click on image to view complete Knol) :

One can’t help but ponder the future of Wikipedia in the event of a successful Knol project from Google. While I don’t think Wikipedia is going anywhere anytime soon, Knol can certainly chip away at its market share. A large gripe regarding Wikipedia, particularly in the academic community (which is probably one of its largest user bases) , is the lack of any authoritative sources. Time after time my university professors would not allow Wikipedia as a source because they claimed it lacked any scholar validity. Knol would change that, as the articles are written by authoritative sources, and their names are plastered right across the page like a book. In my opinion this ought to be Google’s target niche if they want to enjoy some rapid success with Knol. Also, it will be interesting to see where Knol pages show up in Google SERPS, as typically Wikipedia pages do rather well and can be found on the first page.
In any event, it’s more information and knowledge for us as end-users, so it’s really a win-win no matter who is number one. 