Google To Buy FeedBurner For $100 Million

TechCrunch is confirming that Google will be acquiring FeedBurner for $100 million. I first read rumors of a possible deal last week but refrained from posting for fear of being proven wrong later. Now, however, the deal has been confirmed and is in the closing stages.

According to TechCrunch, “the deal is all cash and mostly upfront … the founders will be locked in for a couple of years.” The deal — which is now under a binding contract — is set to close in 2 - 3 weeks.

I think this is fantastic news. I’ve been casually discussing with some bloggers the prospect of having our FeedBurner statistics integrated within our Google Analytics accounts, and everyone I spoken to about it has been very excited. Congratulations to the founders of FeedBurner, $100 million is certainly not chump change.