What is Google Co-op?

1. What is Google Co-op?
2. How does Google Co-op work?

1. What is Google Co-op?

Users:

Google Co-op is an effort by Google to refine search engine results pages (SERPs) even further with the aid of organizations, businesses and individuals who label web pages that they find useful for particular topics. The end result is more relevant search results for users’ search queries. Also, users may subscribe to a contributor’s annotations if they wish; for example if a user is interested in diabetes related information he or she could subscribe to the labels of the American Diabetes Association, in which case the pages they have annotated will appear in his or her search results.

Contributors:

Google Co-op provides a way for you to improve the quality of SERPs for the topics you are most familiar with. For example, if you are an endocrinologist with expertise in diagnosing diabetes, you may use your expert knowledge to help Google provide better results by annotating web pages you find useful under the Tests/diagnosis label for the Condition info facet. Searchers can also subscribe to your annotations, in which case any pages you have annotated that are relevant to their search query will be returned.

2. How does Google Co-op work?

Users:

Apart from conducting normal searches on Google, the only action users may take, which is optional, is to subscribe to contributors who have provided annotations. Upon doing this, the user will receive pages that have been annotated by that contributor in their SERPs.

To subscribe to someone a user must visit the Google Co-op Directory, where all the providers are listed with buttons to subscribe/unsubscribe. Trusted sources, such as the New England Journal of Medicine, are enabled by default.

Users are able to manage their subscriptions at any time by returning to the Google Co-op Directory page and utilizing the subscribe/unsubscribe button. Note: Contributors who are listed in the directory are sources the community has found especially useful and of high quality; not all Google Co-op contributors are listed in the directory.

Contributors:

There are two ways to contribute to Google Co-op: labeling web pages for an existing topic or creating a new one. Both methods require the annotation of URLs with labels for different facets, depending on the subject matter in question, and are outside the scope of this blog entry. The important thing to remember now is that as an expert in your respective field you are aiding Google in returning the most relevant SERPs for users’ search queries. For instruction on annotating URLs, either by adding to existing topics or adding your own, wait for a future entry or visit the following: http://www.google.com/coop/docs/guide_topics.html.

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